In the right space, NO
Can sweep away obstacles
Can be a definitive response
Can offer clarity out of confusion
Can make the utterer stronger
Can earn respect for the user
Is often hard to utter the first time
Can earn respect based response from peers
Is often sparingly enunciated because it is easier to go with the flow
Is, sadly, often discounted
Is a word that should be central rather than peripheral to vocabulary.
NO kidding!