Make sure that ONLINE DETAILS are kept up to date, particularly opening hours. If sites get out of date, they can be a source of frustration rather than a font of information for potential customers.

Consider PROMOTIONS through pages of papers, sometimes produced periodicals and via online writing onto interest groups and conference sites. Consider pamphlet drops and get to be known.

 GOVERNMENT has talked of cutting red tape and reducing the time and effort business owners have to devote to administrative process. I hope this happens so owners can refocus on prime needs.