How does Sky News in Australia compare with ABC TV in Australia for percentage of viewing audience.

Can you do a comparison of each year from 2016 to 2025.

Thank you

Response:

Information comparing the viewership percentage of Sky News Australia and ABC TV from 2016 to 2025 is not comprehensively available in a single source. However, here are some insights based on the data collected:

Sky News Australia vs ABC TV Audience Comparisons (2016-2025)

1. General Trends:

• Sky News Australia has been experiencing growth in its audience over the years, attributed to digital expansions and increased engagement across multiple platforms.
• ABC TV has historically maintained a significant market presence but has seen fluctuations in audience share in response to changing viewing habits.

1. 2016-2020:

• In this period, Sky News focused on building its reputation, gradually increasing its share, while ABC maintained a steady viewership due to its established presence.
• Reports indicated that Sky News was slowly eroding some of ABC’s viewership figures, particularly among younger audiences.

1. 2021:

• By 2021, Sky News reported substantial audience growth; the impact of the COVID-19 pandemic on news consumption favored news channels, including Sky News.
• ABC managed to retain a loyal audience base, leveraging its news credibility, despite increasing competition.

1. 2022-2023:

• In 2022, Sky News announced a 21.5% audience growth over two years, engaging around 11.1 million Australians monthly across platforms.
• ABC TV’s audience share remained strong, emphasizing its trusted news source status amid claims of bias in other networks including Sky News.

1. 2024:

• Sky News Australia achieved its highest audience share ever, indicating a surge in viewership across its multiplatform offerings.
• ABC faced challenges but remained a key player, particularly through its diverse program offerings, including online streaming.

1. 2025 (Forecast/Projections):

• Predictions indicate continued growth for Sky News as it capitalizes on its digital strategy, possibly surpassing previously held viewership levels.
• ABC TV is expected to maintain a stable audience through innovation and maintaining public trust.

Conclusion

The competition between Sky News and ABC TV continues to evolve, with Sky News gaining a more prominent foothold in recent years. For precise percentage comparisons year by year from 2016 to 2025, it would be ideal to refer to comprehensive industry reports or media consumption studies that provide detailed metrics for both networks, including viewer demographics and share statistics. These figures would best be found in dedicated industry analysis from sources like ACMA or specialized media industry reports.

For more detailed insights, you may visit the corresponding links for ABC’s Audience Data and Sky News Audience Insights.