There are far too many presenters who are quietly regarded as ‘know-alls’ – and not in a particularly complimentary manner. They may well be very knowledgeable in their fields. However, if they present to their audience in a ‘high and mighty’ manner, then the respect that might be theirs for a more wholesome and humble presentation will be lost.

The MANNER in which a presenter relates to his or her audience is of absolute and paramount importance