SPEAKERS, ADDRESS THE AUDIENCE

When presenting, taking into account the overall character of an audience is important. If the audience is young, exploratory and in the business of finding out new facts on issues for the first time, then language appropriate to their level of understanding is important. Similarly, if dealing with an audience well qualified in the area being canvassed, “speaking down” to them would be conciliatory and insulting. Audience specific language is important. That adds to the credibility and the respect held for the presenter. In this context it’s important to know what audience is going to be addressed and to have an understanding of the background prior to delivery is important.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.