* A CONVERSATIONAL VOICE is engaging. A listening audience is reassured to hear program presenters speaking in a relaxed manner. Many listeners are working through the hassles of the day. A calm and relaxed manner coming at them over the airwaves is relaxing and reassuring.

* Using pause, allowing your audience time to digest and reflect on what you have said.

* Projection and outreach, avoiding ear burst and fade-out, which imposes ear strain.

* Use words to paint pictures, stimulating the listener’s imagination. Successful radio and media communications are those which, by their appeal, draw listeners to programs.

* If working on a presentation from within the broadcast studio, IMAGINE you have people with you as guests. Work as a radio presenter in the same way you would if others were there.